Hot Wheels Legends Tour
Mattel / 8 years / International
The world's largest traveling car show, hunting the one garage build that becomes a die-cast. Rebuilt, re-routed and re-crewed every season for eight years.
Touring
Executive Producer + Experiential Advisor
I help ambitious experiential work get made.
I help brands and agencies turn ambitious ideas into executable plans, capable teams, and experiences that hold up in the real world.
$80M+
Produced
16 years
In experiential
1,500+
Trusted specialists
90+
Agency and brand teams
The work
Selected experience
A mix of launches, fan experiences, cultural moments, and impossible deadlines. My role changes. The job is always to make great creative come alive.
The Eagles Experience
Sphere / Las Vegas
A Troubadour-inspired fan environment built inside Sphere for the band's Las Vegas residency. New venue, new rules, no precedent to copy from.
Music
Don Julio Rosado Launch
Tequila Don Julio / Miami
An invite-only daytime launch party in Miami for hundreds of guests, celebrating a new expression from the brand. All pink, full build, one afternoon.
Spirits
Hot Wheels x Porsche
Comic-Con / San Diego
A life-size Hot Wheels Porsche parked outside San Diego Comic-Con as the brand's photo op. Two car brands, one footprint, the loudest fan crowd in the country.
Partnership
AM Radio x Starbucks
Lollapalooza / Chicago
A coffee shop turned live music room for Lollapalooza weekend, packed with more than a thousand fans. Festival city, fixed load-in clock, no second try.
Festival
MetaMask x Consensys
ETH Denver / Denver
Brand presence at the largest Web3 builder gathering in the country, from booth to side events. A crowd that smells marketing from across the room.
Conference
HOKA Mountain Pop-Up
HOKA / Colorado
A trail running pop-up shop and oversized shoe installation at a Colorado ski resort. Remote site, borrowed power, mountain weather. Done twice.
Retail
Mullen Automotive
CES + National Tour / Las Vegas
An EV debut on a 100x100 CES floor, then a cross-country consumer drive tour for the same vehicles. Two very different builds, one program.
Trade show
Google Marketing Live
Google / San Francisco
Google's annual product keynote for advertisers, staged for a live room and a global stream. Show calling, content flow and run of show under broadcast rules.
Keynote
and many more on request
A little about me
I love big ideas, big logistics, and better ways of working.
I got into this business to bring more experiences into the world. Sixteen years later, I still love turning a complicated plan into a real place full of people.
My roots are in big production, starting at Live Nation before moving to Los Angeles and joining NVE when there were fewer than ten of us. Four years later, there were more than 100. I call it my MBA: learning how an agency wins, grows, and scales while producing everything from Oscar parties and award-winning consumer programs to major conferences.
I later built an independent production business working with brands including Mattel, Uber, Google, and Amazon. Most recently, I built Out Of Office into a vertical AI platform and marketplace used by agencies and brands. Combined with conversations with more than 90 experiential teams, it has given me a rare perspective on both producing the work and building the business behind it.
How I work
I can own the budget, team, client, and onsite delivery, but I'm always looking beyond the project at margin, repeatability, and better systems.
I'm direct, curious, hands-on, and low ego. I like smart people who care about the details and want to make excellent work without making the process miserable.
What comes with me
More than another set of hands.
01
Senior judgment
16 years of pattern recognition for the moments when the pressure is high and the answer is not obvious.
02
A trusted bench
Access to a deep network of experienced producers, creatives, strategists, and specialists across the industry.
03
A founder's perspective
A practical understanding of production, technology, team design, and how experiential businesses actually operate.
The path
Where I've been
A career spent moving closer to the hardest and most interesting parts of the work.
- Denver2021 to now
Founder & CEO
Out Of Office
Built the workflow and AI platform for experiential. Engineering team, paying agencies, 1,500+ operator network.
- Los Angeles / Denver2018 to now
Executive Producer
Independent
EP work across touring, festival, motorsport, retail, conference and residency.
- Los Angeles2014 to 2018
Senior Producer
NVE: The Experience Agency
Joined when we were under 10 people and helped scale the agency past 100. Led some of its best programs and learned how an agency actually grows.
- Chicago2013 to 2014
Assistant Production Manager
Live Nation
Arena, amphitheater and stadium shows in the Chicago market.
Select engagements
Where I'm useful
I'm usually brought in when the assignment is ambitious, the team is stretched, or there is no obvious playbook.
01
Pitch & RFP leadership
Turn a loose brief into a defensible idea, production approach, budget, workback, and team.
02
Executive production
Provide senior ownership across complex live programs, from early feasibility through final delivery.
03
Embedded senior support
Step into an overloaded brand or agency team when important work lands and nobody has enough bandwidth.
04
Experiential operations & AI
Help organizations improve how they plan, resource, price, and deliver experiential work.
“Bring me in for the project. I'll probably find a way to make the business around it better, too. That's just how my brain works.”
Notes from the field
Ideas from the work.
I write and talk about experiential, entrepreneurship, technology, and better ways of working.
Along the way
Some of the brands and teams I’ve built alongside.
Brands & companies
- Adidas
- Amazon
- Anheuser Busch
- Apple
- Barstool Sports
- Beats
- Billboard
- Clinton Foundation
- Diageo
- Don Julio
- ESPN
- Fox
- General Mills
- HBO
- Hoka
- Hot Wheels
- Insomniac
- Lexus
- Lionsgate
- Live Nation
- MetaMask
- Mobil 1
- Mullen Automotive
- Neon Carnival
- Nylon
- Pandora
- Playboy
- Rockstar Energy
- Sony
- Tinder
- Uber
- UNO
- Verizon
- Xbox
Artists & talent
- 311
- Avett Brothers
- Backstreet Boys
- Chance The Rapper
- Charlize Theron
- Childish Gambino
- Counting Crows
- Damian Marley
- Dierks Bentley
- G Eazy
- Girl Talk
- Iron and Wine
- Jack Johnson
- Jacks Mannequin
- Jimmy Buffet
- Jimmy Kimmel
- Jonas Brothers
- Kaskade
- Kendrick Lamar
- Mac Miller
- Manchester Orchestra
- Mike Posner
- OAR
- One Direction
- Phish
- Seth MacFarlane
- T-Pain
- Taking Back Sunday
- The Black Keys
- The Chainsmokers
- The Eagles
- The Fray
- The Roots
- Third Eye Blind
- U2
- Wilco
- Zeds Dead
Let’s make the next one count.